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Happy Birthday Guccio Gucci

by Lori S on March 26, 2018  in animal-cruelty freeanimal-freebagsguccipurses

 

While Gucci’s distinctive lines of merchandise prominently feature leather and animal products, they didn’t always.

During World War II the company made handbags of cotton canvas rather than leather, as a result of material shortages.

While that may have been more of a pragmatic decision, borne out of necessity, in 2017, Gucci CEO Marco Bizzarri offered this statement:

"Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals," and therefore fur will be banned from Gucci collections as of 2018.”

The game-changing decision to go fur-free by such a huge fashion brand sets an example for the rest of the fashion world, too.

The message is, "Let's all start being more aware (and sensitive) about our environment. We can manufacture stylish, high-end accessories without harming nature."

The brand's Spring/Summer Collection 2018, launched during Milan Fashion Week, is the first animal-leather free collection on the market, while the rest of their animal-fur collection has been donated to a charity auction.

Ivy & Fig shares this same sensitivity and compassion as Gucci towards the environment and our animal neighbors, and that’s why ALL of our designer handbags and purses are made from 100% animal-free products.

 

 


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