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Happy Birthday Guccio Gucci

by Michelle Monato on January 31, 2019  in animal-cruelty freeanimal-freebagsguccipurses

Born today in March 26, 1881 in Florence, Italy, Guccio Gucci can be called a totally self-made billionaire with a humble start.

As an immigrant hotel worker in Paris and London, young Guccio was start-struck by the luxurious luggage he saw the jet-setting guests bring with them.

Upon returning to Florence in 1920, he availed himself of the city's high-quality materials and skilled artisans to open his first shop, where he sold fine leather goods with classic styling.

His constant hard work and skills were acknowledged and appreciated by fashion lovers, while his handbags were brought into spotlight by the Kennedy family, eventually revolutionizing the fashion and luxury bag industry.


While Gucci’s distinctive lines of merchandise prominently feature leather and animal products, they didn’t always.

During World War II the company made handbags of cotton canvas rather than leather, as a result of material shortages.

While that may have been more of a pragmatic decision, borne out of necessity, in 2017, Gucci CEO Marco Bizzarri offered this statement:

"Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals," and therefore fur will be banned from Gucci collections as of 2018.”

The game-changing decision to go fur-free by such a huge fashion brand sets an example for the rest of the fashion world, too.

The message is, "Let's all start being more aware (and sensitive) about our environment. We can manufacture stylish, high-end accessories without harming nature."

The brand's Spring/Summer Collection 2018, launched during Milan Fashion Week, is the first animal-leather free collection on the market, while the rest of their animal-fur collection has been donated to a charity auction.

Ivy & Fig shares this same sensitivity and compassion as Gucci towards the environment and our animal neighbors, and that’s why ALL of our designer handbags and purses are made from 100% animal-free products.



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